There are few challenges left for Toyota’s mighty Hilux, a car that has toughed it out in the world’s most extreme environments for decades and which only last year made history by conquering the Arctic to become the first car to drive to the Magnetic North Pole. If those achievements alone didn’t leave the competition reeling, they are about to suffer another high-powered blow.
Auris is evolving to meet the needs and preferences of even more motorists with two new grades joining the line-up this spring.
* SR follows the lead of the flagship SR180 to deliver eye-catching sports styling and specification within an even more accessible price range
* TR provides a price-friendly combination of generous specification, exceptional safety and superior quality
Toyota has given its new Urban Cruiser small SUV its European debut at the Geneva motor show, the latest addition to its distinguished 4×4 vehicle heritage.
The new model is aimed firmly at the urban all-road market, where European sales have almost doubled since 2002. Scheduled to go on sale in the UK during the first half of 2009, it responds to customer demand for stylish SUVs with lower fuel bills and CO2 emissions: Urban Cruiser is expected to come in below the 140g/km emissions benchmark.
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Toyota has given the production design of the new iQ its world premiere at the Geneva motor show. First presented as the Concept Car iQ at the Frankfurt motor show last year, the new model will go into production late in 2008 with UK sales scheduled to start in spring 2009.
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Take one Yaris. Add highly desirable styling and exclusive equipment features. Price competitively and sell.
It is as simple as that. Toyota has comprehensively upgraded the specification of its 1.3 VVT-i and 1.4 D-4D Yaris SR models to create one of the most impressive supermini prospects on the market.
Urban Cruiser
Toyota is extending its sports utility vehicle range into the small car segment with its new Urban Cruiser.
Presented for the first time in Europe, it is an environmentally responsible SUV aimed at the market for urban all-road vehicles and meeting motorists’ priorities for low fuel consumption and emissions.
In addition, Toyota will display its latest advances in creating urban environmental transport solutions, including a Plug-in Hybrid prototype and two concept cars: the Toyota 1/X Plug-in Hybrid concept in combination with Flexible Fuel Vehicle (FFV) technology, and the i-Real personal mobility concept.
Toyota iQ
First shown as a concept car at last year’s Frankfurt motor show, iQ is appearing for the first time as a market-ready design, ahead of production starting towards the end of this year. Although measuring less than three metres long, this compact urban vehicle can carry three people in comfort, with room to spare to accommodate a child or carry luggage.
The ingenious design was created by bringing together six linked, space-saving engineering innovations that mark a revolution in Toyota’s vehicle development. iQ is rich in Japanese design elements and signals a radical shift away from the belief that small cars, although kinder to the environment, are inherently basic and less safe.
What’s the hottest prospect on a race track: a road-spec’ 21st century MR2 Roadster or a fully-tuned and kitted 1990s-vintage Supra? The speed and handling potential of contemporary and classic Toyota models will be put to the test when they go head to head in a new motor sport challenge, the Toyota Sprint Series 2008.
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