LAND ROVER 60th ANNIVERSARY DEFENDER
Wednesday, November 21st, 2007
Land Rover will celebrate its 60th anniversary with a new special edition of the iconic Defender – the SVX.
The Land Rover Defender SVX was unveiled for the first time by Zara Phillips at the British Red Cross Ball in London earlier this evening. The world’s first SVX has been donated by Land Rover UK to the British Red Cross to auction at the ball.
“The Red Cross association with Land Rover goes back to 1954, when Land Rover supplied a vehicle to the British Red Cross for use in Dubai as a mobile dispensary,” said James Johnstone, chairman for the British Red Cross Ball. “We are thrilled that Land Rover continues to support our vital humanitarian work today. Funds raised from auctioning this vehicle will go towards the work of the Red Cross in the UK and overseas, which this year has included the UK floods, Darfur Crisis and ongoing HIV work in Africa.”
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Land Rover has won a contract to deliver a dedicated training programme for National Grid Wireless, the leading provider of large scale transmission infrastructure to broadcasters and mobile telecommunications operators in the UK. The training course has been developed to enable engineers who drive 4×4 vehicles to cope with adverse conditions on and off road.
Land Rover’s Discovery 3 now comes with the option of an Alpine fully integrated rear seat entertainment system. The system, only available as a factory fit includes a six disc DVD player offering hours of endless playback and twin screens allow each occupant to view or listen to their own source. Fully integrated into the vehicle’s infotainment network, the system also offers ‘Supervisory Mode’ allowing front seat occupants to control the rear seat viewing source and functions. The feature gives for example, parents the option to select and operate discs for younger children and monitor what source is being watched at any time. 
Land Rover has donated one of its branded bicycles to BBC traffic reporter, Sally Boazman, to help her on her way on an epic charity ride across the Rift Valley in Kenya.Sally, affectionately known as ‘Sally Traffic’ by her Radio 2 colleagues, is embarking on the 400 km ride in Kenya to raise money for Transaid. Sally is one of 25 riders aiming to raise £70,000. Transaid is the international development charity which tackles poverty and improves lives through providing better access to basic services such as health, education and economic opportunities across Africa and the developing world.
Land Rover has become the Official Vehicle Supplier to this year’s Metro Ski and Snowboard Show in the Grand Hall, Olympia from 24 – 28 October.Land Rover marketing director, Andy Griffiths explained: “This will be the first time Land Rover has taken part in the show and we’re really excited about it. Land Rover vehicles are perfectly suited to wintry conditions and therefore where better to showcase their abilities.”
