ALL-NEW MAZDA6

February 18th, 2008 | by admin |

In the UK, the launch line-up of petrol-engined new Mazda6 models has been in dealer showrooms since the end of 2007. Now Mazda is introducing 10 diesels and nine estates to complete the range of 25 models for the UK.

“The introductions of the diesel and estate models to the new Mazda6 range are tremendously important as they will account for a significant share of total Mazda6 sales volumes,” enthuses Mark Cameron, Mazda UK Marketing Director.

“Almost 90 percent of fleet sales for Mazda6 are diesel powered models, and in its estate form, the new Mazda6 is a great blend of sporty stylishness and immense practicality.

“At 140ps, our diesel Mazda6 out-performs many potential rivals, particularly their entry and mid level derivatives, and its reduced CO2 emissions will deliver real financial benefits to company car drivers,” added Cameron.

“With its handsome proportions, fine detailing and chrome roof-rails as standard on all versions, I am sure that the new Mazda6 estate is a uniquely appealing vehicle that will attract new buyers to the Mazda brand and boost our conquest sales.

“In some European markets, such as Germany and Italy, Estate cars account for the majority of sales of many popular C/D segment models. In the UK we will start to follow that trend by gradually improving our mix for Estate models, although not to such a large scale.

“Simultaneously, more buyers will abandon larger SUV and MPV models, attracted to cars like the new Mazda6 for its people and cargo carrying abilities and its modest CO2 emissions levels,” concluded Cameron.

The current Mazda6 estate has proven popular, accounting for 12 percent of Mazda6 sales. With the new model’s enhanced styling, specification and interior space, and the price premium for the estate reduced to just £700 over the hatchback, Mazda anticipates estate sales could grow to 20 percent.

With new Mazda6, Mazda has retained and built upon the original model’s sportiness and design flair. The creation of bodyshells which are significantly stiffer, as well as lighter, means that both the hatchback and the estate models deliver even more responsive handling. Flexural (bending) rigidity has been increased by 45 and 33 percent (hatchback and estate), while torsional (twisting) rigidity is 30 and 25 percent higher respectively.

All three new Mazda6 body styles will be available in seven new body colours – Brilliant Black (solid) and a choice of one metallic (Lilac Silver), and five mica finishes – Aurora Blue, Copper Red, Crystal White, Galaxy Grey and Stormy Blue.

Tags: mazda6