“Young? Creative? Chevrolet!”

January 26th, 2008 | by Ed |

The time of harvest has come for “Young? Creative? Chevrolet!”. What a harvest it was for Chevrolet Europe’s pan-European contest for students of applied arts schools! The winners of the first edition are announced and awarded in Paris today.

Young talents, full of creativity and innovative ideas are being celebrated tonight in an ideal location for that purpose, ”les Arts Décoratifs”, in the French capital. The ceremony marks the final and most-awaited moment of a process that started at the Geneva Motor Show in March 2007, when “Young? Creative? Chevrolet!’’, a competition covering five disciplines (photography, video, visual arts, fashion and interior design), was officially launched.

“Young? Creative? Chevrolet!” Art Contest Celebrates 2007 Winners

The initiative has been a success beyond expectations: around 70 projects from some of the most reputed European applied art schools have been submitted, with works from six countries (Austria, France, Italy, the Netherlands, Spain and Switzerland) reaching the European finale.

Even more impressive than the great reception by the artistic community is the quality of the projects that participated, which made the task of the juries quite challenging. The juries consisted of Chevrolet executives, experts and professionals from arts, communication, media and industry, including Virginie Lescure (fashion stylist), Antonio Azzalini (TV journalist), Jeffrey van der Vaart (photographer), Céline Grossenbacher (graphic designer), Doris Rothauer (art expert), Thomas Geisler (design historian and professor) and Ruedi Müller (architect).

“If further proof was still needed where fresh thinking can be found, it is here in front of us tonight,” commented Wayne Brannon, CEO of Chevrolet Europe, before the prize-giving ceremony. “I am amazed to see what these young people have been able to put forward. Look at the great ideas and superb execution of the photo, video and visual works, or at the innovation and accuracy enshrined in the fashion and design projects: all of them could find an immediate application! Giving young artist a platform to express their potential was the first objective of this initiative and the result we see tonight is the best reward for our efforts. Chevrolet believes in youth, dynamism, openness and new ideas, and we are delighted to support talents as promising as the young people awarded tonight”.

Yet, “Young? Creative? Chevrolet!”does not end here. The 2008 edition was launched in December last year and the contest, which features the same five disciplines, has expanded to 15 European countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Estonia, France, Italy, Latvia, Lithuania, The Netherlands, Poland, Russia, Slovenia and Switzerland).

Applied arts schools and students can find all relevant information and register on-line on the contest’s website: www.youngcreativechevrolet.eu

Tags: Chevrolet