‘SUBAGLUE’ TRANSPORTER TO SPARK ‘RUBBERNECKER’ OUTBREAK

September 29th, 2007 | by Ed |

Subaru’s latest advertising initiative for the new Impreza looks set to spark off a ‘rubbernecker’ outbreak throughout the UK’s roads.

For the lower deck of a car transporter features three upside down cars which create a mirror image of the identical three Imprezas on the upper deck.

The striking sight is part of the manufacturer’s ‘Subaglue’ campaign aimed at highlighting the car’s symmetrical all-wheel drive.

And with the strap-line: ‘Sticks To The Road’, the overall message of excellent road-holding and active safety is strongly communicated.

The specially prepared car transporter will tour England, Scotland, Wales and Northern Ireland for almost eight weeks starting on 1 October.

It will target major routes and attempt to appear at most Subaru dealerships while other campaigns include a shopping centre tour and SKY TV movie sponsorship.

The ‘Subaglue’ campaign was devised by London-based advertising agency, MCBD and the three upside-down cars were bolted to the upper deck after having their engines and transmissions removed.

Subaru (UK) Managing Director, Lawrence Good, said: “This highly-visible campaign is already becoming a talking point and is an excellent method of getting our message across.”

Meanwhile, first deliveries of the totally new Impreza are now taking place with prices starting from only £12,495 on-the-road for the 1.5R.

Featuring Subaru’s renowned ‘boxer’ engine with its low centre-of-gravity for outstanding roadholding, the new Impreza boasts a roomy five-door body with new multi-link rear suspension for an ultra-smooth ride.

Standard equipment includes: all-wheel drive, alloy wheels, climate-control air-conditioning, radio/CD player, height and reach steering wheel adjustment, foglamps, front and rear electric windows, driver, passenger, side and curtain airbags plus vehicle information display.

Furthermore, a 230 PS turbocharged WRX model arrives in November followed by a replacement for the iconic WRX STI next spring and diesel versions at the end of 2008.